- Teresha Aird is the co-founder and CMO of Offices.net, a national office space brokerage company.
- She says using ChatGPT is like having an assistant and gives her more time to focus on her children.
- Aird says she has seen a noticeable increase in customer engagement and satisfaction since using ChatGPT.
This narrated essay is based on a conversation with Teresha Aird, co-founder and CMO of Dallas, Texas. The following has been edited for length and clarity.
ChatGPT has been a game changer for my professional and family life. As a busy CMO, mother of two, and owner of a business that offers online office rentals across the United States, my time is precious.
Even before the advent of AI, work always seemed to take up too much of my free time. My Company lists conventional and flexible office space across the United States, helping to connect potential tenants with operators and actively find space for businesses with special needs.
Like everyone else, I often struggle to find a balance between professional and private life. ChatGPT is one of many tools I’ve found useful for doing the heavy lifting. – it just gives me a little more equality between work and life.
After a short test, I opted for the paid version of ChatGPTwhich costs $20 per month. The AI chatbot helps me streamline some routine tasks, such as nurturing client relationships and increasing my communication skills, which allows me to focus more on strategic thinking and high-level decision-making – as well as spending more time with my family.
It’s like having a personal assistant 24/7
If I’m out of the office and receive common questions from clients or tenants about properties or listing locations, I can easily enter their questions and receive satisfying answers from ChatGPT, without having to access my databases. work or spending too much time researching their request. .
I found it enough Easy to use ChatGPT to answer more low-stakes queries on the fly. It also helps me answer customer questions in a context-appropriate way and has given me more time to focus on my children’s extracurricular activities or helping them with their homework.
Here are some of the main ways ChatGPT saves time and money:
1. Boosts revenue strategy
ChatGPT is a key part of my revenue generation strategy by answering potential customer questions and generating leads. While it’s difficult to assign a specific amount to ChatGPT’s impact on our revenue, we’ve seen a significant increase in customer engagement and satisfaction since adopting this technology. With the help of ChatGPT, we were able to convert more leads into sales, increase customer loyalty, and drive increased retention.
I’ve created a list of common questions potential clients ask about particular properties, buildings, or locations, such as “How much square footage is it?” or “What is the price range?” I’ve trained ChatGPT to recognize these issues – prompts can easily be changed based on location, office park or amenities requested, etc. – and provide relevant answers in appropriate style and detail for different queries.
Responding to questions about properties and locations in real time based on the query details we enter saves time for me and my team as we no longer need to manually compose answers to these questions. . We can’t be specialists for all locations and with ChatGPT we don’t need to be.
ChatGPT can also be used to make initial screenings by helping us quickly formulate qualifying questions to ask potential customers, such as their budget or preferred location, based on their query details. And once we receive a response from the potential customer, we can forward their information to the relevant team for more personalized follow-up.
The increase in sales and positive customer feedback since adopting ChatGPT has been a major factor in the continued growth of my business during these difficult times. I am able to engage with more potential customers at any given time.
2. Nurtures relationships with existing customers
I’ve also formed dedicated ChatGPT instances to recognize common topics customers inquire about, such as property amenities and proximity to public transportation, and provide relevant answers.
ChatGPT’s built-in natural language processing feature enables it to understand and respond to customer queries, especially when it comes to the permanent information it was originally programmed on and the information we trained it on. Since.
By increasing our productivity, communication speed and throughput, we can keep our customers more effectively informed of new listings and pressing industry trends.
3. Helps meet increased demand from out-of-state buyers
Since the pandemic, the CRE market has seen an increased demand for virtual tours and an influx of requests from out-of-state buyers – ChatGPT has been instrumental in helping me track these.
For example, if a potential tenant is interested in a virtual tour of a specific property, ChatGPT can generate an email with information about the property, parking, and accessibility.
It can also be useful for composing confirmation emails to send to clients detailing the specifics of booking the virtual tour. The tool can be trained to generate personalized emails based on virtual tour requests.
ChatGPT’s ability to present itself as an AI-powered virtual assistant has helped even outside of normal business hours. This not only saved us time, but also led to conversions.
4. Generate data reports
ChatGPT is able to generate data reports that allow me to analyze the performance of particular customer interactions, as well as awareness and marketing campaigns. After entering the data, I can see how many leads were generated, which topics were discussed most frequently, and conversion rates for different types of interactions.
I can manually feed ChatGPT with relevant answers to common questions and queries we receive, as well as market trends and data on the success rate of particular lead generation strategies or marketing campaigns.
From there, ChatGPT is able to go through tons of data almost instantly, identify trends or outliers, and produce reports to explain the results. All of this quickly generated information feeds into the actions and strategies I implement to resolve issues or reallocate resources. It’s like having an in-house data analyst or data scientist available around the clock – an unlikely dream job for SMBs like us.
Here are my tips for getting started using ChatGPT
Start small and focus on areas of your business that could benefit most from AI – a few areas include lead generation, customer communication, planning, and even data analysis.
But there are plenty of other opportunities for AI that can be tapped into in your business niche. I highly recommend playing around with ChatGPT’s capabilities and thinking about possible, even outlandish, applications for your business.
To do this, first identify weak points in your business or areas that you think could be further optimized with AI. Then learn how to apply exactly ChatGPT features to each particular use case.
It is also important to understand the type of responses you want ChatGPT to generate. The biggest potential pitfall with ChatGPT is factual accuracy and the fact that the tool struggles to say “I don’t know”. This can cause ChatGPT to make things up and present them as fact, or quote research papers or news reports that never existed.
Another challenge is that ChatGPT pulls data from an inherently flawed dataset: the Internet. Thus, even if he does not invent anything, he can repeat incomplete or inaccurate information.
Yet, by training ChatGPT with accurate and complete data, it can produce more useful answers, such as improving the quality of your customer interactions, helping you close more deals, and empowering you to make better decisions. more informed about the direction of your business.
Remember to continuously monitor and evaluate ChatGPT’s performance, making adjustments and improvements as needed. Adjusting the prompts produces varying results, so we keep careful track of the prompts and the results. This can help you optimize its capabilities, detect erroneous or buggy output, and maximize the benefits.
You can find useful prompt lists online. I used some early on; fine-tuned them based on our industry, our customers and what we are aiming for; then spent time reviewing the results to verify that they weren’t “making stuff up” or pulling in the wrong data.
Don’t be afraid to experiment and try new things with ChatGPT, take risks, make mistakes and familiarize yourself with its capabilities. As with any new technology, there is a learning curve and it takes time to figure out how to best leverage it.
But with experience, you can discover new, innovative ways to leverage ChatGPT to boost sales, improve customer relationships, and grow your unique business.
If you use ChatGPT and would like to share your story, email Jenna Gyimesi at firstname.lastname@example.org.