A quick ride for QuikTrip? Why the convenience store chain offers NFTs

Big and small brands from a wide range of industries have entered the NFT world, ranging from Starbucks And Nike For Charmin And Taco Bell. And today, American convenience store chain QuikTrip has joined the fray with the launch of a free mint of digital collectibles.

Launched to commemorate the chain’s 1,000th store, QuikTrip has announced free delivery of 1,000 Ethereum NFTs, each featuring a “QT” cartoon character with randomly generated visuals and the same red shirt as store employees. Some even eat hot dogs, burgers, veggie wraps, and other quick meals available at the chain.

However, the Tulsa, Oklahoma-based chain, which has stores in 17 states, including many in Texas and Arizona, doesn’t plan any sort of rewards program or future utility around NFTs. A company representative confirmed that there are no future plans regarding the assets at this time.

“For our customers interested in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store,” QuikTrip Corporate Communications manager Aisha Jefferson-Smith said Decrypt.

Ethereum NFTs are “not for resale,” according to a press release, although they can be traded and sold like any other standard Ethereum NFTs. Only about 30 of the free NFTs have been grabbed so far, according to the free claim page. One is already listed on the OpenSea secondary market for 1 ETH, or about $1,885.

QuikTrip’s pure focus on a free digital keepsake — marking the Thursday opening of its Converse, Texas store — stands in contrast to more robust brand loyalty approaches around mainstream company NFTs and blockchain tokens.

Starbucks, for example, is rolling out a Web3 rewards platform on the Ethereum scaling network Polygon called Starbucks Odysseywith free and premium NFTs in the mix, while bubble tea chain Boba Guys is build a rewards program on Solana.

Stay up to date with crypto news, get daily updates in your inbox.

Leave a Comment