As Anheuser-Busch reels from its partnership with Dylan Mulvaney, another brand is jumping with its feet in the fire.
Over the weekend, media personality Oli London retweeted a post of Mulvaney ‘going glam’ with Maybelline, who has apparently joined the corporate ranks like Nike who think the best way to sell products to women is to make fun of them. But if Bud Light is $6 billion drop is an indication, the damage will be much more than cosmetic.
In a few hours, the March 13 video went viral, lighting up social media with calls to #BoycottMaybelline. Several of London’s supporters were at a loss, trying to make sense of the company’s purpose. “Why are all these companies so determined to insult women?” we asked. He’s “a guy who portrays women as dumb bimbos,” fumed another.
Melanie Johnson agreed, pointing out that “the craziest thing about it all” is that “we don’t act like that when we wear makeup.” [and] exercise and honestly most of us don’t have time for a six pack bud while taking a bubble bath… We usually take care of the kids, our homes and our jobs. It is not at all a representation of women. WTF[.]”
Many couldn’t believe Maybelline’s madness, insisting that the L’Oreal-owned line would become the new Budweiser. Together, they derided the brand’s long-standing slogan: “Maybe she was born with it.” Maybe it’s Maybelline. In this case, consumers pointed out, “He’s definitely not born with it.”
Of course, this isn’t the first cosmetics company to be burned down over its relationship with Mulvaney. Back in October Ultimate Beauty brought the 26-year-old to her podcast to talk about “The Beauty of… Girlhood,” sparking an instant nationwide outcry.
With “gender fluid” host David Lopez, “You had two grown men who told real women what it’s like to be a girl, like they could get an earthly idea,” “Relatable’s “Allie Beth Stuckey tweeted. “It has nothing to do with beauty; it’s madness, and it’s insulting.
Frankly, Madeleine Kearns argued on National Review, “transgender is the new black face”. “Perhaps the biggest silver lining of the transgender movement has been how it exposes the follies of ignoring gender and sexual difference. ‘Womanface’ is the new blackface. It’s time to get outraged .
Meanwhile, in St. Louis, the cautionary tale that is Anheuser-Busch has continued in disaster recovery mode. After two weeks of bombardment, CEO Brendan Whitworth finally got the hint and furloughed marketing vice president Alissa Heinerscheid for her leading role in the fiasco. The millennial executive, who insisted gender dysphoria was the way to grow up the brandwas quickly disillusioned with this notion by everyone from national distributors to country music stars.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said. said The Wall Street Journal. “The decision”, notes the Journal, “was not voluntary, according to people familiar with the matter”.
His boss, Daniel Blake, hasn’t escaped senior management’s ire either. Blake, “who oversees marketing for Anheuser-Busch’s consumer brands,” had been with the company for nearly a decade when he and Alissa endorsed the Mulvaney-faced cans which plunged the company into global chaos and made beer a mainstream pariah.
According to the latest NielsenIQ figures, sales of Bud Light have dropped in an astonishing way 17% in dollars and 21% in volume for the week ending April 15. “These numbers are staggering,” insisted Insights Express. “Right now this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand, and for AB distributors.”
The Budweiser implosion should have scared many CEOs, but as Stephen Soukup of the Political Forum argued, most leaders fall into two categories: the true believers (the honest woke ones) and the much larger group of executives who do not buy the radicalism they adopt. But the honest awakened ones are the dangerous ones. This is the group that doesn’t care about money as much as it cares about ideology. If they need suicide bombers financially to advance their agenda, they will.
“I think we’re well past the point where companies are getting into trans activism just to appeal to a larger audience to increase their bottom line,” said Jared Bridges, Family Research Council vice president for branding. , at the Washington Stand.
“They think they are doing moral good by making people like Mulvaney the face of their brand. shareholders should think long and hard about whether or not they want these ideologues running their brands,” Bridges warned. “They might just drive them into the ground.”
Misery loves woke businesses. And if Nike, Disney, Bud Light and others can’t let go of their trans extremism, recent history proves it: Americans will.
Originally posted by The Washington Stand
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