Bud Light Marketing Upsets Following Dylan Mulvaney Controversy

Anheuser-Busch decided to shake up its marketing leadership after its Bud Light brand became, quite literally, a target for conservatives angered by a campaign featuring a transgender social media influencer.

Alissa Heinerscheid, who oversaw Bud Light’s marketing, has taken “leave of absence” and Todd Allen, vice president of global marketing for Budweiser, has been appointed, Beer Daily Business reported.

Anheuser-Busch confirmed Allen’s new roles in a statement to USA TODAY: “We’ve made some adjustments to streamline the structure of our marketing function to reduce layers so that our most experienced marketers are more closely connected. to all aspects of our brands’ business.”

These measures, the statement said, “will help us stay focused on the things we do best: brewing great beer for all consumers, while always having a positive impact on our communities and our country.”

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