You can’t make this up: First, Twitter CEO and owner Elon Musk said the company remove old blue checkmarks for users who didn’t shell out $8 a month for the Twitter Blue subscription tier. It took a while for the new paid ticks to arrive, but the old ticks stay. Now Twitter has finally removed the blue checkmarks for non-paying users, but not all of them, because some celebrities always have the mark despite not paying(opens in a new tab) for them.
It turns out that Elon Musk is paying for those ticks out of his own pocket.
The tweet may have been deleted
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The man confirmed it himself on Twitter(opens in a new tab), admitting he personally pays for the blue ticks of William Shatner, LeBron James and Stephen King. We checked and indeed, all three accounts still have their blue ticks.
You see three Twitter accounts, I see $24 a month being taken from Elon’s pocket.
Credit: Stan Schroeder/Mashable
Musk didn’t say why he chose to pay for the checkmarks, and it’s unclear if he plans to pay more.
This might be Musk’s idea of a joke, given that the three says explicitly(opens in a new tab) they would not pay(opens in a new tab) for checkmarks. In a recent tweet, King said he did not follow Twitter Blue or give Twitter his phone number; previously he said he won’t pay for the check mark(opens in a new tab) out of principle(opens in a new tab).
It could also be Twitter’s new monetization model:
The company charges the ticks
people refuse to pay
Elon Musk steps in with his own money
For most of us who aren’t Twitter Blue subscribers, however, the checkmarks seem to be gone. At least now there is hope that some benefactor will come down from above and cough up the $8 a month for us.