Elon Musk has decided to play games with Twitter’s San Francisco headquarters lease. Looking for ways to circumvent signage requirements to serve up an immature joke, Musk painted the “W” on Twitter’s sign.
Initially, Musk attempted to cover Twitter’s “W” with a tarp. When the building’s landlord pointed out that Twitter’s lease prohibited signage other than the company name, Musk sought to camouflage the W otherwise. Guess this demonstrates the “hardcore” work ethic that Musk demands of his employees, he’ll go all the way for a bad joke.
Longtime Musk watchers know well that the tech billionaire, one of the wealthiest people on the planet, has the humor of a small child. Given that one of her favorite jokes revolves around the word “boobs,” it’s no surprise that photos of the sign from Twitter’s San Francisco headquarters have surfaced online with the “w” covered in a white tarp. Musk didn’t claim responsibility for the sign at the time, but its influence was palpable.
While the new “Titter” sign debuted to praise from Musk’s fans, the Twitter owner wasn’t amused. As Musk put it, Twitter’s owner said the company was legally required to keep the “Twitter” name on its sign. Billionaire’s solution: Paint the “w” with a background color. “Problem solved!” Musk said Sunday night.