- The right has called for a boycott of Bud Light after its partnership with trans influencer Dylan Mulvaney.
- Even Kid Rock got involved and filmed himself pulling a case of beer.
- But the company stood by its choice, saying the partnership was a gift to celebrate Mulvaney.
Prominent conservatives have demanded a boycott of Bud Light after its partnership with trans influencer Dylan Mulvaney, Kid Rock getting involved to film himself pull crates of beer in protest.
But the company stood by its choice in a recent statement, saying the sponsorship was a gift to Mulvaney to celebrate her “milestone” after a year of identifying as a woman.
Mulvaney, 26, posted a video on his Instagram Monday in which she said Bud Light sent her a can of beer with her face on it to celebrate.
Mulvaney rose to fame as a TikTok star for her comedic sketches and bubbly personality, but saw her followers grow exponentially after she came out as transgender a year ago and began documenting every day “of to be a girl”. She currently has more than 10 million followers on the platform.
The backlash over Mulvaney’s video began almost immediately, with some people saying that Bud Light should “know your audience” and avoid Mulvaney, or that “the majority of your drinkers are going to cancel you”.
Prominent conservatives challenging the partnership include Ben Shaprio, who reacted with shock on TikTok, And retweeted criticism of MulvaneyAnd writer Ian Miles Cheong.
Dividing internet personality Oli London, who recently said he was a one-woman man again, misinterpreted Mulvaney in a series of tweetsand accused her of “making fun of women”.
The negativity spilled onto social media, with anti-trans accounts expressing their anger at the partnership. In some posts, people threw whole cases of Bud Lightwhile the others called for a boycott.
In response, Mulvaney supporters laughed at the uproarcomparing the responses of mostly adult men to the tantrums of toddlers.
In a statement to BuzzFeed Newsspokesperson for Anheuser-Busch, the brewing company that owns Bud Light, confirmed their choice to back Mulvaney.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across diverse demographics and passion points,” they said.
“From time to time we produce unique commemorative cans for fans and for brand influencers, such as Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Mulvaney, who recently had facial feminization surgerydid not respond to the drama and rarely responds to online reviews.
In October, Mulvaney made respond to Caitlyn Jenner’s comments, who called Mulvaney “absurd” and accused her of “exposing” herself in public. Mulvaney said the comments prompted abuse and death threats.
“I wanted to get my body back in a positive way, and now you’ve taken that and turned it into something really ugly,” Mulvaney said, urging Jenner to think back to her own early transition days.
“You have personally subjected me to thousands and thousands of hateful eyes, a number of which may very well mean to hurt me, and that is the power you have.”
Since the Bud Light backlash, Mulvaney has continued to post photos of herself recent holiday in copenhagenAnd a new partnership with Nike.
“Alert the media – I’m entering my workout era,” Mulvaney said, posing in a sports bra and Nike leggings.
Insider has reached out to reps for Mulvaney for comment.