April Fool’s Day pranks from Google, Taco Bell and Volkswagen fell flat

April Fool seems like the perfect time for pranks. But what starts out as a joke can turn into a no-nonsense one.

Big brands and companies often feel pressured to leave their mark on insane vacations. But there have been instances where April Fool’s Day fakes failed – or worse, backfired.

April Fool’s Day can give businesses and brands an “opportunity to connect with their customers through humor – a great way to show off your brand’s personality and fun side. And if done right, it can create a very memorable moment for the brand,” Rebecca Rosborough, Global Marketing Director for the online brand management platform Frontifysaid USA TODAY.

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