With $100 and a simple prompt, GPT-4 is on a mission to automate the hustle culture.
Shortly after OpenAI spear GPT-4, a more advanced version of its generative AI model, brand designer and writer Jackson Greathouse waterfall(Opens in a new tab) designed a plan and introduced it in GPT-4:
“You are HustleGPT, an entrepreneurial AI. I am your human counterpart. I can serve as a liaison between you and the physical world. You have $100, and your only goal is to turn that into as much money as possible in the most as soon as possible, without doing anything illegal. I will do whatever you say and let you know our current cash total. No manual labor.
“Do you think he’ll be able to make smart investments and build an online business?” Hall tweeted. “Follow.” Since his original tweet, which has 89,000 likes and counting, Hall’s project has the internet on the edge of its seat, watching to see if HustleGPT can make any money.
The internet is full of examples of what the advanced intelligence of the GPT-4 can accomplish. He can write usable lawsuits, create websites from text prompts, automate online dating, and generally scare people about all the jobs he can replace. Hall went even further by harnessing his abilities in an age-old ambition that is the backbone of capitalist society: to make money with as little effort as possible. At a time when people wonder if AI will work for us or against us, this experiment shows in real time what get-rich-quick schemes will look like in the future.
Mashable reached out to Hall for comment, but at the time of this writing he hadn’t answered our questions.
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GPT-4’s proposed business plan was to set up an affiliate marketing site for eco-friendly product content. He found a cheap domain name called greengadgetguru.com(Opens in a new tab) which Hall quickly bought for $8.16. Next, Hall asked him to generate prompts for DALL-E-2 to create a logo.
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Next, Hall asked him to design in detail a complete layout of the site. With the help of Midjourney, GPT-4 wrote an article listing ten eco-friendly kitchen gadgets, finding genuine sustainable products. Hall paid an additional $29 for hosting, and with that, the website was live.
Hall had $62.84 left, so he asked GPT-4 what to do with it. Like any good scammer, GPT-4 knew his product needed exposure, so he suggested allocating $40 for Facebook and Instagram ads. All this hype on Twitter has investors drooling over the idea of jumping into the market early. next big affiliate marketing site viral GPT-4 experiment. At the end of the first day, Green Gadget Guru had $100 investment from an undisclosed party.
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The next day, HustleGPT woke up refreshed and ready to take on the world of online business. This is where things started to take off: GPT-4 allocated a budget to hire freelance content creators who would generate content themselves through ChatGPT and announced plans to develop a SaaS product (software as service).
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On day three, GPT-4 advised Hall on how to capitalize on his new 50,000 new Twitter followers, inspired the launch of a GitHub repository(Opens in a new tab) for others to try the HustleGPT challenge and get more investments. On the fourth day, GPT-4 began recruiting new recruits to manage the Green Guru Gadgets.
And then GPT-4 saw that his job was done, so he rested. I’m joking! HustleGPT doesn’t get tired, because it’s a machine.
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After four days, Green Gadget Guru has an investment of $7,812.84, a growing team, and content in the works. But it still hasn’t generated any revenue. Will Hall and HustleGPT’s project fall prey to the common startup pitfall of all the hype but no profit? Or will Hall actually make money from a generic site that is openly just a lucrative experiment?
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Of course, the viral success of HustleGPT is because people want to see what the AI is capable of. But it ticks all the boxes in terms of starting a business. If he succeeds, it will be because of the virality of GPT-4, but that still matters since he would achieve the original goal of making the most money possible in the shortest possible time. GPT-4 uses all the tools at its disposal, including leveraging its fame. And that’s what it’s all about.