And it seems that this popularity does not stop abroad either.
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Like other “eco-hotel” startups that have sprung up in recent years, Australia-based Unyoked doesn’t operate giant hotels with hundreds of rooms and thousands of guests.
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Instead, it has found its niche with tiny off-grid houses on wheels surrounded by nature.
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When you’re in an Unyoked cabin – all two hours from nearby towns – you’re unlikely to see or hear other people.
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And that promise of seclusion has driven travelers to book its cabins since the company began six years ago.
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Within the first 48 hours of Unyoked’s launch in March 2017, all of its cabins were booked out months in advance, Cameron Grant – who founded the company with his twin Chris – told Insider.
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The hotel provider currently has almost 100 units spread across Australia and New Zealand, including a handful in the UK.
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And over the past six years, those cabins have maintained an occupancy rate of about 73%, Grant said.
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Following this strong demand and a fundraising of over $19 million, the hotel company will now begin to expand across Europe…
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…focusing on Scandinavia, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland and the United Kingdom.
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Grant believes the company has had this level of success because it “created a new category of travel.”
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“It’s not the same as people booking an Airbnb and going away for the weekend,” he said. “They book Unyoked because they’re stressed, anxious, need a sense of freedom, or want to clear their head. And they connect with the fact that these natural places are what makes them feel [better].”
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Unyoked’s target demographic is millennials. Think of the stereotype of the burnt-out young worker who needs a break and a bit of nature.
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And in the next three to four years, the goal is to have around a thousand of these tiny houses in operation.
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Similar to US-based Getaway – known for its tiny, Instagrammable matte black cabins – Unyoked’s properties are all accessible to city dwellers.
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But according to Grant, Unyoked prioritizes isolation, unlike Getaway.
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Some of its units are all on the same property.
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But given the distance between cabins, travelers likely won’t see or hear other Unyoked guests during their stay.
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The walls are clad with plywood walls, leaving the natural wood grain exposed.
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And outside, each unit is equipped with a fire pit and cooking facilities for travelers who want a true camping experience.
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To stay off the grid, all the tiny houses are equipped with solar energy, rainwater tanks, wooden fireplaces and compost toilets.
