Nvidia’s upcoming RTX 4070 might be ridiculously overpriced

Today brings us grim news about the possible price of Nvidia’s upcoming RTX 4070. According to Moore’s Law Is Dead, the GPU could prove to be very expensive.

Rumor has it that the GPU will cost at least $750, but custom models curated by Nvidia’s board partners will cost closer to $800 and up. For reference, the recommended list price of the RTX4070Ti is $800. Can these prices really be true?

RTX 4070 price leak: Nvidia’s INSANE prices continue…

Nvidia is one of the best graphics cards, but unfortunately, solid performance comes at an ever-increasing price. The company itself has yet to reveal details, but it’s clear that the RTX 4070, an odd sequel to the RTX 4070 Ti, is on the imminent horizon. The price remains up in the air, but Moore’s Law Is Dead is a prolific leaker in the GPU space, so the YouTuber might not be far behind.

The leaker says that Nvidia will set the MSRP (recommended price) of the RTX 4070 at $750. As always, Nvidia’s partners will create upgraded versions of the card, and those will likely cost around $800. This kind of pricing doesn’t make much sense considering that most consumers could just get an RTX 4070 Ti instead, which will undoubtedly deliver better performance.

Nvidia has reportedly decided to halve the GPU overhaul embargo. The embargo on cards priced at $750 is set to lift on April 12, followed by more expensive cards on April 13. If true, could this be how Nvidia is trying to lead with the slightly cheaper cards? Then again, $50 doesn’t make too much of a difference when the GPU is already expensive. It’s hard to make sense of it all.

Jacob Roach / Digital Trends

If the price is checked, it’s not only odd compared to current-gen offerings, but also the latest generation. Assuming the RTX 4070 launches at $750, it will cost it $250 more than the RTX 3070 at release ($500). The RTX 3080 launched at $700.

Nvidia’s RTX 4070 is said to be based on the AD 104-250/251 GPU. It can come with 5,888 CUDA cores, 12 GB of GDDR6X RAM, and a clock speed of up to 2,475 MHz. That’s a considerable downgrade from the RTX 4070 Ti, which comes with 7,680 cores and can be boosted up to 2,610 MHz, although the VRAM size remains the same. The core count is also the same as in the RTX 3070, but upgrading to the Ada architecture should still deliver solid performance gains.

Many are predicting that Nvidia’s new GPU could even match the RTX 3080 Ti in performance while still delivering RTX 40 Series upgrades, such as access to DSLS 3. That could very well turn out to be true, but hopefully the GPU will be a bit more affordable.

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