What was in the INR 1 Crore giveaway bag at Oscars 2023?

Being a celebrity has many benefits. You can be stopped in the middle of the street for clicking selfies with complete strangers and being invited to events where you can pretend you’ve hung out with other celebrities. Not only do you get a little closer to finding out whether or not Illuminati exists, but you also gain access to the elusive six-figure loot bags.

The biggest and most popular were handed out at the Academy Awards held recently.

Everybody wins gift bags have become a legend in their own right because of their extravagant content. Bags are usually given to acting and directing nominees and last year, the gift bag contained a $50,000 stay in a Scottish castle and the title of Lord or Lady that came with a plot of land in the country.

This year your favorites might not have won the gold trophy (someone please check Harshvardhan Kapoor), but they would have walked away with one of those more extravagant gift bags than the year previous, a feat we didn’t think was possible.

Organized by Los Angeles-based marketing agency Distinctive Assets, the bags were valued at $126,000 (INR 1 crore approx) and contain a total of 60 gifts.

What’s in the Oscars 2023 goodie bag?

Actors like Austin Butler, Angela Bassetteand Cate Blanchett reportedly went home with gift bags containing gifts like a $9,000 vacation to a newly renovated lighthouse in Italy, a chance to stay at The Lifestyle, an ultra-private luxury estate in Ottawa, Canada, and a plot of land in Australia to help with conservation and reforestation efforts across the country.

In addition to this, the gift bags also contain a set of hand-harvested dates, a full range of products from luxury skincare and wellness brands, edible massage oils, silk pillow, facial rejuvenation products, wine, chocolates, hand-poured candles, jewellery, tea boxes and books, among others.

Lash Fary, the founder of Distinctive Assets, says the gift bags are a win-win for them: “While this gift bag has, as always, impressive value, that is neither our goal nor our goal. It’s a simple win/win. These nominees are in a unique position to help participating brands immeasurably simply by wearing, using and talking about these products. Marketing and advertising can and should co-exist with the pervasive global spread of bad news. This is not frivolity; it’s basic economics.

What do you think of the chic swag bag?

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