The first TVs made by Roku are now available at Best Buy

Roku today announced that its first line of Roku Select and Roku Plus Series TVs – the first sets actually made by Roku – are now available exclusively at Best Buy. The first 11 models are meant to be affordable options, much like Roku TVs made by the company’s manufacturing partners. (These partners, as far as we knowwill still make their own Roku TVs.)

The Plus series is the more advanced of the two options, with 55-, 65-, and 75-inch QLED screens. These prices reached $649, $749 and $1,199 respectively.


From there, you’ll get a fairly traditional Roku TV experience. The resolution is 4K across the board, with support for Dolby Vision and Dolby Atmos. Wi-Fi 6 (newer 802.11ax) is the wireless networking standard, it comes with the Roku Voice Remote Pro for hands-free voice control and the ability to find a wayward remote, and it also supports private listening via Bluetooth.

“Our goal is to make everything about a smart TV delightfully simple, from finding the perfect TV for you, to opening and unboxing, to playing your favorite movies and TV shows,” said Mustafa Ozgen, president of devices at Roku, in a press release. “We’ve made thoughtful decisions to ensure our Roku Select and Plus Series TVs embody what users love most about the Roku streaming experience, and we’ve brought our expertise in picture quality and audio to provide consumers with an entertainment upgrade at an incredible value.”

Roku Select Series TV.

The Roku Select series is split into HD and 4K categories, with traditional LED panels. The HD side is available in 24-inch, 32-inch, and 40-inch sizes, with only the 40-inch available in 1080p and the top price at $279. They’re also limited to 2.1 stereo sound if you want to expand things with Roku’s wireless speakers and Wi-Fi 4 for internet connectivity (or 802.11n which is almost unacceptable in 2023), with no option for Ethernet. And there is no HDR.

4K options land at 43, 50, 55, 65, and 75 inches. The respective prices are $319, $379, $429, $599, and $799. Their network connectivity upgrades to Wi-Fi 5 (802.11ac) and incorporates Ethernet, as well as support for the Roku voice remote. They also use HDR10+ and auto-brightness, but lack Dolby Vision.

“Both Roku and Best Buy share a commitment to enriching people’s lives through products and technology,” Chris Larson, vice president of retail strategy at Roku, said in the press release. “We’re thrilled to launch Roku Select and Plus TVs exclusively at Best Buy, giving their customers even more choices from Roku, a brand they’ve come to know and love.”

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