The Drum | Best Ads of the Week: Fake Cereal Ads and Nando’s New Sounds

This week, Cereal brand Surreal found everyday people with famous names to guarantee its product, Nando’s introduced its first sonic logo with a high-energy film starring Bukayo Saka and Dr Martens celebrated its carriers coming from all walks of life.

Surreal: Surreal’s favorite cereal (homemade)

Surreal Cereal gets the benefits of A-list sponsorship without the seven-figure price tag.

Nando’s: This Must Be the Place by New Commercial Arts

The chicken chain debuted its first-ever sonic logo with this fun campaign that also featured famous faces.

Dr Martens: Broke once, worn for a lifetime by acne

Dr. Martens has released a trio of films that celebrate the connection people have with their shoes.

Think: is it worth pushing? by VMLY&R

The Department for Transport has released a shocking advert for Think, its designated road safety campaign arm.

Kellogg’s: Better days are built on breakfast by Leo Burnett UK

To mark its continued support of breakfast clubs across the country, Kellogg’s has developed a brand platform to emphasize that everyone deserves a good morning meal.

Freenow: Feel Freenow by BMB

European Mobility App Freenow has taken one of the oldest methods of animation – a zoetrope – and used CGI to create a stop-motion technique for its latest brand campaign.

Philadelphia: Simply Better by Ogilvy UK


Philadelphia partners with the Ritz Crackers for this lighthearted campaign that hopes to tantalize the taste buds of people across the UK.

Standard: The Call by Rankin Creative

The 14-minute spot details how future college student Amir, played by Waterloo Road’s Adam Ali, struggles with his sexuality. Throughout the film, he made numerous calls to the switchboardwhich leads him on a path of self-discovery and acceptance.

Eco House: the smallest condom in the world by the founders

In 2021, a study revealed that pollution affects the genital development of both men and women, leading to a considerable drop in fertility. Making headlines around the world, the report says people are born with smaller penises. By using this information, Eco House developed the fake ‘world’s smallest condom’ to highlight the real problem of pollution.

Burger King and Doritos: Flame Grilling since 1954 by Splendid Communications

This controlled fire saw a A palisade of 48 sheets ignites in front of a Burger King outlet.

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