SWISS reveals a revolutionary transformation of business and first class

Grüezi Mitenand: Hot on the heels of an announcement by sister airline Lufthansa, SWISS has unveiled its new First, Business and Premium Economy cabins which will take flight in 2025. Safe to say there’s something to be impressed about, including an anti-jet lag lighting package and a revolutionary approach to business class.

Swiss International Air Lines, better known as SWISS, has always been one of the most underrated airlines on the planet. Which other airline offers you gruyère and chocolate to snack on during flights? But compared to other European carriers, SWISS flies a bit under the radar. No more.

Adopting the same hardware as sister airline Lufthansa, SWISS has announced a complete overhaul of its long-haul fleet. The focal point of the announcement is a transformed cabin with major design improvements in First, Business and Premium Economy, which is expected to be rolled out to the public from 2025.

Along with changes to its seating options, SWISS also unveiled its new “SWISS Senses” air travel experience, designed to prioritize a personalized flight experience and deep sleep, much like The latest “Project Sunrise” creations from Qantas.

With the help of design studio Priestmangoode, SWISS First, SWISS Business and SWISS Economy are going to be completely redesigned, while SWISS Premium Economy – launched to great acclaim in 2022 – will be retained in its current form.

Although the roll-out of these new designs to its current fleet will not begin until 2025, SWISS’ all-new Airbus A350-900s will be delivered with the new cabin specification pre-installed.

The new business center headquarters is an eye-catching design. Image: SWITZERLAND

SWISS CEO Dieter Vranckx called it “the most comprehensive cabin renewal in the history of [the] business,” underlining the premium airline’s focus on its customers’ “desire for more individuality.”

A range of business class seating options is the first place where this emphasis on individuality – or, at least, individual personal space – can be seen materialized. Alongside “warm, muted tones such as burgundy, anthracite and beige [that] conveying a special feeling of comfort and calm”, a range of private seats, suites and solo seats are offered.

Most eye-catching of all is a cabin-centric seat, flanked by a table and entertainment area on either side, providing vast amounts of space and privacy for fellow travelers without being completely cocooned in an en-suite. separated. All new business seats are equipped with a 13″ ultra-high definition screen.

If a cocoon is the vibe you’re looking for, however, the SWISS First has you sorted. Mirroring the double seat announced by Lufthansa, the new suites offer travelers complete privacy via sliding doors, as well as a large personal wardrobe, a spacious table, seat heating and cooling technology, as well as a wireless charging and a media screen that covers the wall of the suite. on the wall.

new SWISS first class seat
Viewpoint: You are traveling with SWISS First in 2025. Image: SWISS

Next to this is a newly redesigned and much more spacious bathroom, designed with a jet black exterior and a soft green interior said to have been inspired by the famous Vals spring in the canton of Grisons.

SWISS also announced its new “SWISS Senses” initiative which aims to make cabins a “more personal and sensual experience”, according to COO Tamur Goudarzi Pour. How? With a state-of-the-art entertainment system that offers unrivaled connection options to the traveller’s personal devices and “human-centric lighting” that supposedly helps alleviate jet lag…

“With its attention to detail, our new long-haul cabin will provide our passengers with a special feeling of warmth and well-being – a comfortable and comfortable environment that is also functional in all our travel classes.”

Tamur Goudarzi Pour, SWISS COO

These new interiors are expected to be installed in 2025, first on the SWISS fleet of Airbus A330-300s and later on their Boeing 777-300ERs. The new Airbus A350-900s will be delivered with their new cabins pre-installed.

Until then, we’ll have to settle for coveting Rolexes and munching on Toblerone.

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