Update, March 7, 2023: Beats made its debut a new commercial for Beats Fit Pro featuring tennis star Frances Tiafoe. Check it out below.
Beats expands its range of Beats Fit Pro wireless headphones with a trio of new colors. Beats Fit Pro first launched in November 2021 with an impressive set of features including Apple’s H1 chip, active noise cancellation and Transparency Mode.
Starting this week, Beats Fit Pro will be available in three new colors: Coral Pink, Volt Yellow and Tidal Blue.
New colors for Beats Fit Pro
Apple’s Beats brand describes these new color options as “striking and energetic.” The Volt Yellow, in particular, really stands out and matches a Recent trend we’ve seen ultra-bright iPhone and Apple Watch accessories. Coral pink and tide blue are more subtle options, but still impressive.
Along with the launch of these new Beats Fit Pro colors, the company is also launching a new advertising campaign featuring singer, songwriter and actress Chlöe Bailey and American tennis player Frances Tiafoe. The ad campaign is titled “LOCK IN. WORKOUT.” and will show “the incredible secure fit and versatility of Beats Fit Pro.
Who should buy Beats Fit Pro?
When I tested for the first time Beats Fit Pro in November 2021, I praised the headphones for offering a number of advantages over Apple’s new AirPods 3, including things like active noise cancellation, better battery life and transparency mode. You also get a USB-C port for charging and a more secure in-ear fit with wingtips for even more security.
Beats Fit Pro features a safer, more workout-oriented design, but not everyone will find the in-ear fit comfortable. The AirPods 3, on the other hand, feature Apple’s “universal” fit that sits on the inside edge of your ear. It’s purely up to personal preference which of these two fits you best, but from a sound quality and tech standpoint, Beats Fit Pro has the edge, thanks to support for the active noise cancellation and Transparency mode, both of which are missing from the AirPods 3.
Ultimately, Beats Fit Pro is an incredibly compelling option, thanks to their excellent sound quality and design, versatile compatibility with Apple and Android devices, and a sub-$200 price tag. Between this version of the Beats Fit Pro, the affordable Beats Studio Buds, and more, it seems clear that Beats is firing on all cylinders right now and thriving within Apple.
Also: Beats continues to be the best option (read: only) if you want wireless headphones with Apple’s H1/H2 chip available in a color other than white. Another point in their favor is this week’s expansion with even more color options for Beats Fit Pro.
Beats Fit Pro in Coral Pink, Volt Yellow, and Tide Blue will be available to order from Apple’s website, Apple Stores, and third-party retailers beginning Thursday, February 23. Pricing remains the same at $199.99.
You can also buy Beats Fit Pro in other colors and in refurbished condition at Amazon for less than $150.
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