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Growing Amazon sales is harder than ever, especially for entrepreneurs without platforms like big social networks, mailing lists, or YouTube channels. With Amazon prioritizing external traffic generation, the days of just optimizing your keywords and listing are long gone.
That being said, you can still increase your sales on Amazon, even if you are a new amazon seller. Here are some ways to do it:
Related: 3 essentials to take your Amazon sales to the next level
As the influencer marketing industry is set to grow $21.1 billion in 2023brands of all shapes and sizes sold on Amazon can take advantage of Amazon influencers. Amazon influencers have been around for 1996 when Amazon launched its affiliate program called Amazon Associates Program.
Now, in addition to the Amazon Influencer Program, Amazon has influencers on blogs, YouTube, TikTok, Instagram and beyond that Amazon sellers partner with to drive sales. Amazon influencers work so well to drive sales because they create content that spans the full spectrum of brand awareness for the buyer.
Even though selling on Amazon is only a side hustle, there are Amazon influencers that will fit your budget and can help you increase your sales on Amazon. Not only can you get up to 10% cashback from Amazon for referring external traffic with your Amazon Attribution link, but the commission paid to the Amazon influencer comes from Amazon’s referral fee, not the brand. This is the type of content you will want to focus on:
Top Lists: Consumers who already know what they want and are ready to buy turn to the world’s number one and number two search engines, Google and YouTube, to find the “best” of what they are looking to buy ( for example, “best candles for power outages”). Then they watch or read and buy one of the recommendations. Your goal is to appear on as many of these “best lists” as possible.
Advertising : Advertorials are product reviews with click-worthy titles. Instead of a normal product review article like: “Brand X Ring Light Review”, the infomercial is: “This $20 ring light makes your selfies look professional.” This type of content not only performs well on social media, Google News and Apple News, but also in search results. Also, the type of person reading this content will want what you have to sell.
Amazon Influencer Showcase Videos: Amazon influencers direct traffic from their social media platforms to their Amazon Storefront where their audience can buy their recommendations through idea lists, videos and photos. The key here is videos because not only do they do a great job of highlighting why someone should buy your product, but they can also appear on your product sheet as well as the Amazon Influencer Showcase.
Speaking of external traffic sources eligible for the brand referral bonus program, enter Google Ads.
Related: How to get your first 100 sales on Amazon
Although savvy Amazon sellers have used Google Ads to develop their sales and have been driving traffic to their Amazon listings for ages, they have recently become much more attractive since the launch of the brand referral bonus program. This means that Amazon pays you to run Google ads on your product listings to increase sales on Amazon.
In addition to tapping into the world’s number one search engine, Google, running Google ads on your product listings can also increase organic traffic to Amazon SEO of your keyword rankings. This is because Amazon knows what keywords consumers are entering Amazon through, which means your product is more relevant for those keywords on Amazon. In other words, if you’re struggling to rank for important keywords on Amazon, running Google ads can help you tremendously.
In the past, Amazon sellers were opposed to serving Google ads or using other external sources. PPC Channels because they couldn’t track the results. Now, as mentioned earlier, Amazon sellers can use their Amazon attribution links to track results.
Here’s what you’ll want to focus on:
Amazon/On Amazon: Perform exact match and exact phrase targeting on keywords such as: “Potato ricer Amazon” and “ring light for selfies on Amazon”
Buyer intent keywords: Perform exact match and exact phrase targeting on very specific purchase intent keywords, such as: “recyclable french roast k cups”
Best: Perform exact match and phrase targeting on keywords that indicate the customer is looking for the best of what you sell, for example: “best pressure sore pillow”.
Top rated: Perform exact match and exact phrase targeting on keywords such as: “top rated vegetable protein”
Generating external traffic goes a long way in increasing your percentage of unit sessions and informing the Amazon A10 algorithm that you need to be relevant for your most important keywords. That said, if you want to increase sales on Amazon, you’ll want to avoid the biggest mistake I see.
Related: How to increase your product sales on Amazon today
Stop copying big brand bestsellers
This one probably goes against what you learned, but you’ll want to stick with me. If you look at the top sellers of what you’re selling, copy their product images and descriptions, and download their keywords from your favorite Amazon tool, you’re making a big mistake.
That’s because they make mistakes in everything from copywriting to art direction to keyword selection and more, but they get away with it due to brute force and big budgets. . In addition to having thousands of Commentstheir products are featured in major publications and by mega influencers — and their ads appear everywhere your products don’t.
So what do you do instead?
Get good at selling: This involves learning about drafting, color psychology, Artistic direction and more. Your ads should blow theirs out of the water.
Build your brand on Amazon: Be sure to build an email list, social media following, traffic to your website and get PR for your brand.
Focus on buyer intent: Don’t go after the broadest keywords with the highest volume. Instead, increase your percentage of unit sessions by focusing on keywords people search for that indicate they already know what they want.
Selling is hard, but you can increase sales on Amazon with these proven methods.