How to make your brand content 300% more effective

As a marketer, creating new content consistently can be a daunting and time-consuming task. The pressure to produce fresh, unique content for social media, blog posts, thought leadership, and other marketing channels often causes these things to end up on the back burner. However, one way to ease the pressure is to reuse content to get the most out of what you produce.

Repurposing content means taking existing content and turning it into different formats to reach a wider audience. When you produce content, think about six different ways to use it. This blog post will explore the benefits of repurposing your content and how to do it effectively.

Related: How to reuse your social media content

Why should you reuse content?

1. More efficient: Research shows that integrated marketing campaigns are 300% more effective than one- or two-channel marketing campaigns. You get the best results when you use at least four different media channels. The more cohesive, cohesive, strategic, and deliberate a customer’s journey is, the more likely you are to create brand loyalty.

2. Reach a wider audience: When you reuse content, you can reach a wider audience and reach people you may have missed with the original content. Not everyone consumes content in the same way. Some people prefer reading blog posts, while others prefer watching videos or listening to podcasts. Reusing your content in different formats allows you to meet your audience where they are and respond to their preferences.

3. Increase the life of your content: Creating new content can be time-consuming and expensive. Reusing content extends its lifespan, allowing you to get more value from the content you’ve already created. Additionally, repurposing content also allows you to update and refresh old content, making it relevant to your audience again.

4. Improve your SEO: Redirecting content can also help improve your search engine optimization (SEO). When you reuse content, you can target new keywords, improving your chances of ranking higher on search engine results pages (SERPs). It can increase your site visibility and drive more traffic to your website.

How to reuse content

1. Turn blog posts into social media posts: Blog posts can be turned into bite-sized social media posts. You can take key points or quotes from the blog post and turn them into posts, graphics, or videos to share on social media. This can help drive more traffic to your website and increase engagement on your social media channels.

2. Turn blog posts into videos: Turning blog posts into videos is another way to reuse content. You can create a video summarizing the blog post or create an animated video that highlights the main takeaways from the article. Videos are a popular format and creating videos can help you reach a wider audience.

3. Turn webinars into blog posts and vice versa: If you’ve recorded webinars, you can reuse the content by turning it into blog posts. You can summarize the key points covered in the webinar and turn them into a blog post. It can help drive more traffic to your website and bring value to your audience. You can also turn a blog post into a webinar or a workshop to share.

4. Turn blog posts into infographics: Infographics are a great way to present information visually. You can turn your blog post into an infographic, highlighting the main takeaways from the article. This can help increase engagement and shares on social media.

5. Reuse videos on multiple platforms: If your business creates a branded video, you can reuse it in a number of ways. You can share it on your YouTube channel, the second largest search engine in the world. You can cut the video into shorter trailer type videos for Instagram and Facebook Reels. You can put the video on your website, and you can also share it in an email newsletter or an email campaign.

6. Use display advertising campaigns across multiple advertising channels: If you’re setting up a traditional ad buy for a physical billboard, redirect the design and strategy for other ads as well. You can resize and reuse digital ads, online or print ads, or an email or direct mail campaign.

7. Reusing media relations slots: Another great way to reuse content is through earned or paid media placements. When you get a placement, be sure to use your megaphone to amplify the range. Share the link on your social networks, on your website and in newsletters or email campaigns.

Related: 5 tips and tactics to reuse content wisely

Example

For example, let’s say your company is producing a brand new video for your website. You can reuse it in several ways:

• Upload to YouTube

• Produce shorter “sizzle” videos for social media

• Snippets of still images and video assets for inclusion in media presentations

• Draw quote charts, infographics and GIFs for sharing on social networks

• Insert the message from the video into a blog post

• Include video in an email campaign

In conclusion, content repurposing is an effective way to reach a wider audience, increase the lifespan of your content, and improve your SEO. There are many ways to reuse content, and the examples listed above are just a few. Repurposing content can save you time and resources while helping you achieve your marketing goals.

Related: The best way to get more results from your content